Sophie Wood

Holding a B.Bus (Marketing and Agribusiness), Sophie is a skilled marketing and communications professional with experience delivering strategic campaigns within the Australian agricultural sector. With a background in an integrated agency, Sophie brings a comprehensive, and well-rounded skill set to her role. She combines industry knowledge with hands-on experience to deliver integrated campaigns, drive brand engagement and achieve measurable results. Growing up on a mixed-enterprise property in the New England, Sophie’s agricultural roots have given her a deep appreciation for the industry and the highs and lows experienced by clients. Beyond her professional expertise, she draws valuable insights from her personal interests, adding depth and creativity to her approach.

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Current State of Play: The Appetite for Ag Banks

When assessing borrowers for a new farm loan, we’re generally seeing banks play a long game around commodity prices and...

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